Client: HiRuna Designs, LLC
Product Launch Location: USA
Packaging Contents: Premium Body Care Products
Packaging Substrate / Materials: Cardboard, Paper, Plastic
Printing Process: Offset Printing
Software: Adobe Creative Suite
Role: In my role as the Creative Director for HiRuna Designs, I played a crucial role in shaping and executing the company's visual brand and marketing strategy. I took charge of designing a wide range of marketing collateral, including the company's logo, packaging, brand guidelines, newsletter templates, website, wholesale catalog, line sheets, welcome brochure, marketing materials, tradeshow booth, and social media graphics/templates. My goal was to develop a cohesive and consistent visual identity that would effectively communicate the brand's values and message to potential customers.