ARMOR DEFENSE INC.

Software: Adobe Creative Suite, Microsoft Office Suite, Robohead, Asana, Trello, Wrike, and more

Role: FULL-TIME POSITION - CREATIVE DIRECTOR AND DEMAND GENERATION

Hands-on Creative Director who spearheaded the Armor creative rebrand and the new brand direction across all marketing channels and platforms. Creating a new color palette, icon direction, and collateral design and solidifying the creative and project intake process. Managed a team of 13 internal and external creatives across social media, email marketing, website, graphic design, video, editorial, and demand generation. Helped create new company core values, brand positioning statements, creative knowledge base, and a company-wide asset library. Project managed all creative projects from start to finish and oversaw the production of all creative assets.

Highlights:

Leadership, Brand Management, & Creative Operations

Managed the in-house creative services team, external contractors, and creative agencies, successfully developing marketing solutions through graphic design, website development, email marketing, social media marketing (Facebook, Instagram, LinkedIn, Twitter), editorial/copywriting, video marketing, demand generation, and paid social ads.
Increased new user acquisition by 25% through implementing new digital marketing strategies, resulting in improved company web presence, social media, and SEO.
Implemented project management tools to create clear goals, processes, and improved structure, resulting in a culture of resourcefulness, measurement, accountability, and upskilling. Managing 800 -1500 projects yearly.
Restructured the project intake process, resulting in a 45% increase in efficiency and scalability of creative production.
Managed the annual $300K creative services budget, providing strategic direction and oversight to the CMO.
Designed the new experiential corporate brand identity, including a new color palette, icon library, website design, photo direction, video direction, collateral design, and brand guidelines.
Populated and maintained a brand library, saving 20-plus hours of design time per project.

Diversity & Inclusion

Participated in the initiative to develop new inclusive Company Core Values in collaboration with the Human Resources Department, C-Suite, and other key stakeholders.
Developed and executed internal and external communication campaigns to promote the new Core Values.
Promoted cultural awareness and inclusion by spearheading efforts to highlight holidays and important events throughout the organization.

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