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DIRECT SELLING NEWS

Software: Adobe Creative Suite, Microsoft Office Suite, WordPress, Asana, MailChimp, and more

Role: FULL-TIME - ART DIRECTOR

I managed and executed the physical and digital graphic design, art direction, and creative management of Direct Selling News magazine. Managed all creative aspects of development, including graphic design, art direction, typography, photography, color separations, press approvals, logo design, event graphics, website coding, email campaigns, presentations, and social media management.

  • Managed all creative aspects of the development of Direct Selling News magazine, including graphic design, art direction, color separations, printing press uploads/approvals, website development, marketing campaigns, email marketing, and social media management.

  • Developed email, social media, and content marketing strategies that resulted in a 15% increase in click-through rates and a 60% increase in customer engagement.

  • Spearheaded a new creative brand direction for the publication, including updating color palettes, fonts, and layout formats, resulting in a more streamlined, consistent, and modern design.

  • Created and enforced a new visual brand guideline for the magazine to ensure that all graphic assets remained consistent across all digital and printed channels.

  • Anticipated creative design issues and proved to be proactive in developing effective solutions.

ULTIMATE GIG

Client: UltimateGig Magazine
Product Launch Location: USA

Software: Adobe Creative Suite, Microsoft Office Suite

Role: I created the visual brand and managed and executed the physical and digital graphic design, art direction, and creative management of Ultimate Gig magazine. I managed all creative aspects of development, including layout design, ad design for advertisers, art direction, typography, photography, color separations, press approvals, and logo design.

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