Software: Adobe Creative Suite, Microsoft Office Suite, WordPress, Asana, MailChimp, and more
Role: FULL-TIME - ART DIRECTOR
As Art Director and Senior Graphic Designer at Direct Selling News magazine, I was in charge of both physical and digital graphic design, art direction, and creative development. My responsibilities included overseeing the design process from beginning to end, which involved tasks such as typography, photography, color separations, press approvals, logo design, event graphics, website coding, email campaigns, presentations, and social media management.
Managed all creative aspects of the development of Direct Selling News magazine, including graphic design, art direction, color separations, printing press uploads/approvals, website development, marketing campaigns, email marketing, and social media management.
Developed email, social media, and content marketing strategies that resulted in a 15% increase in click-through rates and a 60% increase in customer engagement.
Spearheaded a new creative brand direction for the publication, including updating color palettes, fonts, and layout formats, resulting in a more streamlined, consistent, and modern design.
Created and enforced a new visual brand guideline for the magazine to ensure that all graphic assets remained consistent across all digital and printed channels.
Anticipated creative design issues and proved to be proactive in developing effective solutions.
Marci is a talented art director, single-handedly providing the print and digital art direction and design execution for our glossy print publication, website and email newsletters. She has helped bring more structure to our production process, worked to trouble-shoot printing issues and contributed to two significant redesign efforts — one print and one digital.
- Lauren Lawley Head, Editor in Chief