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Armor Defense Inc.

FEATURED BY ADOBE - READ THE CASE STUDY HERE

 

Industry: Cybersecurity - SaaS - B2B
Role: Director, Creative and Demand Generation
Software Highlight: Adobe Creative Cloud, Microsoft Office Suite, Robohead, Asana, Trello, Wrike, Adobe Acrobat Pro
Impact: Leadership, Brand Transformation & Marketing Growth

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As Creative Director, I led the company’s creative and marketing strategy, bridging design, demand generation, and brand management to drive measurable business growth.

  • Managed in-house creative teams, agencies, and contractors to deliver end-to-end marketing solutions spanning design, digital campaigns, and demand generation.

  • Increased new user acquisition by 25% through innovative digital marketing and SEO strategies.

  • Restructured the project intake process and implemented project management systems, increasing production efficiency by 45% and managing 1,500+ projects annually.

  • Directed a $400K annual creative budget while providing strategic counsel to the CMO and executive leadership.

  • Designed a new experiential corporate identity, including brand guidelines, iconography, color palette, photo and video direction, and web redesign—saving 20+ hours per project.

 

Diversity & Inclusion

  • Partnered with HR and C-Suite executives to define inclusive company Core Values.

  • Launched internal and external communication campaigns promoting cultural awareness and DEI initiatives across the organization.

I can't speak highly enough of Marci's abilities and leadership. She's an effective and encouraging manager, always advocating for her direct reports and helping us each to reach our goals and manage our workloads efficiently. She strikes a wonderful balance of allowing her reports freedom to manage their own projects while also ensuring that each task is completed on time and held to a high standard. Her management style and creative skills truly can't be matched!

Marci is also a joy to work with, always professional yet bringing a fun energy and personality to the table that boosts team culture. She's approachable and genuinely cares for people, especially her team, on a personal and professional level. An incredible person all around,

 

I'm lucky to know Marci - and you would be, too!

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- Grace Lee, Digital Marketing Manager

Marci is one of the most effective leaders I have worked with in my career. Not only is she highly skilled in the creative process, but she knows how to lead and drive her team towards a common goal.

Some of the key elements that stand out about Marci includes:

  • Marci’s knack for process management and improvement. This ability has allowed our teams to flawlessly execute projects time and time again, especially those with short timelines and resources.

  • Her ability to gain the trust of individuals and our entire marketing team. I am truly impressed at how she constantly observes, listens, and gives sound counsel – including to me.

  • Her work ethics are bar none. In line with her ability to execute, Marci rolls up her sleeves to ensure projects are delivered on time and with the best of qualities, always.


Marci leads by example, has a high EQ, and is always willing collaborate to ensure success for the organization. I thoroughly enjoy working with her and know she will deliver great results for any organization she belongs to.

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- Ike Nwabah, VP of Marketing

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