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The shift from the horizontal screen to the vertical feed  is not just a format change; it is a total creative revolution. Brands that treat TikTok, Instagram Reels, and YouTube Shorts as a dumping ground for resized TV commercials or static images are losing. The consumer scrolling through these feeds is not looking to be advertised to; they are looking to be instantly entertained  and informed . As a Creative Director, you must adapt your entire mindset. On vertical platfor

Generative Artificial Intelligence is the most disruptive creative tool since the desktop publishing revolution. It is not a threat to the Creative Director; it is an accelerant. However, the rapid adoption of tools like Midjourney, DALL-E, and ChatGPT has created a critical leadership gap. Executives are struggling to harness AI's power without introducing ethical risks, quality inconsistency, or legal liabilities. My approach is simple. AI must be used to augment  human cre

It is time to stop confusing 'pretty'  creative with 'performing'  creative. For too long, creative execution has been seen as the final step in the marketing process, a cost center where intuition rules and the goal is simply aesthetic appeal. That era is over. In today's hyper-competitive digital landscape, ad spend is soaring, and the only sustainable way to lower your Customer Acquisition Cost (CAC) and increase Return on Ad Spend (ROAS) is to treat creative as the primar

In every marketing organization, there comes a moment when the brand starts to outgrow the shared drive. Suddenly, there are ten versions of the same logo, an outdated campaign file keeps resurfacing, and someone asks, “Where’s the latest approved image for this?” That’s when teams realize: creativity can’t thrive in chaos. Enter the Digital Asset Management (DAM)  platform — the quiet powerhouse behind every organized, high-performing marketing and creative team. A DAM isn’t

I attended Adobe Max and had the pleasure of being interviewed by Anne Kaiser, Editor in Chief & Brand Strategist at Page Magazine.

There are many website platforms available, and the best one for you will depend on your specific needs, budget, and goals. Here are five popular options that you might want to consider: WordPress : WordPress is a powerful and flexible content management system (CMS) that is easy to use and customize. It's a good choice for bloggers, small businesses, and anyone looking to create a professional-looking website. Wix : Wix is a cloud-based website builder that offers a range

SEO, or search engine optimization, is important because it helps to improve the visibility of a website or a web page in a search engine's unpaid results. When a website ranks highly in the results of a search, it is more likely to be visited by a user, which can lead to increased traffic and potentially more business for the website owner. SEO is essential for several reasons: Increased Traffic: Higher search engine rankings lead to more traffic to your website. Cost-Effect

When Marci Allen joined Armor as the Senior Graphic Designer, her first priority was to make sure that design had a seat at the table.