Blavity
Industry: Entertainment & Media - B2C & B2B
Role: Creative Operations and Production Director
Software Highlight: Adobe Creative Cloud, Google Suite, Elementor, WordPress, Asana, Adobe Acrobat Pro
Impact: Operational Excellence, Workflow Optimization & Digital Growth
As Director of Creative Operations and Production, I led multidisciplinary teams across six in-house brands, managing design, copywriting, web development, animation, and video production.
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Drove efficiency by reducing stakeholder project submission time by 50% through a Creative Operations Playbook and standardized intake system.
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Improved creative delivery speed by 50%+ through workflow optimization and process automation.
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Directed the full redesign and migration of the 2022 annual conference website, boosting traffic by 45% and accelerating ticket sales.
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Fostered cross-functional alignment and accountability, empowering teams to deliver high-quality, on-brand creative assets at scale.
Marci is one of the best managers I have worked with. Her impulse to lead, problem solve, and make decisions is refreshing in the corporate and remote workspace. We worked to create processes and flows for a new remote team in the Creative Operations department. She has experience in all facets of business including technical, project management, and operational skills. Marci is able to teach and manage with ease and effectiveness. She is an excellent communicator and has a high level of intelligence and self-awareness. I would work with Marci again in a heartbeat.
- Courtney Cox, Senior Manager - Creative Operations
