Blue Yonder

Industry: Global Supply Chain Management - B2B
Role: Creative Director - Americas
Software Highlight: Adobe Creative Cloud, Figma, Canva, Microsoft Office Suite, Wrike, AI platforms
Impact: Leadership, Brand Management & Creative Operations

Website: blueyonder.com

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• Provided hands-on leadership in creative direction, brand governance, and cross-functional collaboration with global teams, including executives and teams in sales, product development, marketing, video production, public relations/social media, and associate success.  

• Led and scaled an in-house creative team for the Americas region, delivering campaign assets across digital, social media, video, and experiential channels. 

• Collaborated with external agencies to conceptualize, review, and execute graphics for both company-led and externally organized events; contributed to brand strategy and creative execution for account-based marketing (ABM) and integrated campaigns; managed agency relationships related to brand strategy and creative direction, providing updates on evolving creative and brand priorities.  

• Co-developed an enterprise-wide brand and design system, enhancing visual consistency, recognizability, and scalability across global markets.

• Balanced oversight with hands-on creation by coaching designers and writers, actively participating in graphic design and copyediting, and shaping work to drive results.  

• Designed marketing collateral and other creative assets, ranging from presentations to event graphics, to support the global marketing team, particularly for quick-turn projects and overflow due to resource constraints.