Blue Yonder

BACK TO WORK

Industry: Global Supply Chain Management - B2B
Role: Creative Director - Americas
Software Highlight: Adobe Creative Cloud, Figma, Canva, Microsoft Office Suite, Wrike, AI platforms
Impact: Leadership, Brand Management & Creative Operations

Website: blueyonder.com

As Creative Director, I provided hands-on leadership in creative direction, brand governance, and cross-functional collaboration across global teams. Working with the executive, associate success, product, marketing, video, social media, public relations, team, and more.

Led and scaled an in-house creative team of over 10 members to deliver campaigns across digital, social, video, and experiential channels.
Bridged brand storytelling with measurable go-to-market (GTM) performance by translating complex logistics solutions into emotionally engaging narratives that resonate with global audiences.
Conceptualized and executed integrated campaigns that encompass paid social, influencer, and demand generation programs, consistently driving increases in awareness and engagement metrics.
Co-developed an enterprise-wide brand and design system, enhancing visual consistency and scalability across more than 25 markets.
Helped introduce, train, and roll out AI-assisted creative platforms and workflows to accelerate content production without compromising on craft or quality.
Balanced oversight with hands-on creation by coaching designers and writers, and actively participated in design, editing, and shaping work that converted.