Blue Yonder
Industry: SaaS & AI Logistics, Global Supply Chain Management - B2B
Role: Creative Director - Americas
Software Highlight: Adobe Creative Cloud, Figma, Canva, Microsoft Office Suite, Wrike, AI platforms
Impact: Leadership, Brand Management & Creative Operations
Website: blueyonder.com
I lead creative for the North America and Latin America regions with support globally at an AI-powered logistics company, delivering brand-consistent creative across global markets, from event graphics and integrated campaigns to sales collateral and every touchpoint in between.
When the company rebranded, I co-led the initiative from strategy through execution. I owned stakeholder alignment across internal and external teams, built and facilitated global training and onboarding programs, and established the creative operations infrastructure, file architecture, asset governance, and intake workflows, that the entire organization runs on today.
I am the region's primary brand authority. Marketing leaders, executives, and global teams rely on me for brand decisions, creative direction, and governance. I partner directly with marketing and project management, product, leadership, and external agency partners to ensure every deliverable is on strategy, on brand, and on time.
When AI began reshaping creative production, I led from the front, beta testing tools, building AI-integrated workflows, and onboarding both my team and the global organization to technologies that measurably accelerated output and elevated quality.
I stay close to the craft, working alongside my team on complex, high-volume projects, because the best creative directors don't just direct; they deliver.
Annual Event Creative Direction
Event: ICON 2026
Role: Creative Director/Lead
Contributions: Event Creative Direction, Agency Liason, Creative Strategy.
Signature Project: Annual User Conference | 2,000 Attendees | Multi-Million Dollar Budget | Full Creative Ownership
This was the company's flagship event, and the most complex creative challenge of the year.
As Creative Director, I owned the end-to-end creative strategy and execution for the annual user conference, leading a cross-functional web of internal designers, external agencies, the product team, PMO, content and social, video, and C-suite stakeholders, all working in parallel, all moving fast.
My role was to hold the creative vision together across every surface and every team. That meant setting the creative direction and ensuring every asset, from environmental graphics and wayfinding to main stage keynote presentations, expo floor booth layouts, and branded activations, told a cohesive story at scale. I managed feedback loops and approval chains across multiple stakeholders simultaneously, ensuring high quality and on-time delivery.
When project overflow threatened delivery, I stepped in as a designer myself, personally designing booth layouts and activations to protect the timeline without compromising the standard. That hands-on contribution wasn't the exception. It was a deliberate leadership decision.
The result was a seamlessly branded, fully immersive conference experience across every touchpoint, from the moment attendees walked through the door to the final keynote slide on the main stage.
2,000 attendees. Countless moving parts. One unified creative vision.
