Success Partners
Industry: Niche Magazine - B2B
Role: Art Director
Software Highlight: Adobe Creative Suite, Microsoft Office Suite, WordPress, Asana, MailChimp, Adobe Acrobat Pro
Impact: Brand Modernization, Editorial Design, and Marketing Strategy
As Art Director of Direct Selling News, I oversaw design and production across print, digital, and marketing channels, blending creativity with operational excellence.
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Directed all creative design and production for the magazine, from press approvals to digital content and social media.
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Revitalized the publication’s visual brand, modernizing layouts, typography, and color palettes to create a cohesive and contemporary aesthetic.
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Drove a 60% increase in engagement and 15% higher click-through rates through new content and social marketing strategies.
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Developed and enforced comprehensive brand guidelines to ensure cross-channel design consistency and excellence.
Marci is a talented art director, single-handedly providing the print and digital art direction and design execution for our glossy print publication, website and email newsletters. She has helped bring more structure to our production process, worked to trouble-shoot printing issues and contributed to two significant redesign efforts — one print and one digital.
- Lauren Lawley Head, Editor in Chief
