SEO, or search engine optimization, is important because it helps to improve the visibility of a website or a web page in a search engine's unpaid results. When a website ranks highly in the results of a search, it is more likely to be visited by a user, which can lead to increased traffic and potentially more business for the website owner. SEO is essential for several reasons:
Increased Traffic: Higher search engine rankings lead to more traffic to your website.
Cost-Effective: SEO is a cost-effective marketing strategy because it targets users searching for your products and services online.
User Experience: SEO can help improve a website's user experience by making it easier for individuals to find the information they need.
Better Conversion Rates: By improving the user experience, SEO can also help increase website conversion rates.
Increased Brand Awareness: As a website ranks higher in the search results, more people will become aware of the brand, leading to increased brand recognition.
There are many free resources to learn more about SEO, one of my favorites is by Hubspot Academy; check out their certification course - SEO Certification Course.