Client: Metopio (Government Tech, Healthcare Tech)
Software: Adobe Creative Suite, WordPress
Role: As the Creative Director for Metopio, a company that simplifies the understanding of places and populations through analytics, I was given the crucial task of revamping the entire brand. My responsibilities included designing a new logo, selecting a new color palette, choosing appropriate typography, designing iconography, and creating a website design that perfectly aligns with the new branding. To make sure that the new branding is consistent across all channels, I also developed an extensive plan that outlines how to implement the new branding across various platforms such as corporate presentations, print materials, letterheads, business cards, email signatures, and B2B products.