Weir

Industry: Mining Manufacturing - B2B
Role: Creative Services Manager
Software Highlight: Adobe Creative Cloud, Microsoft Office Suite, Adobe Acrobat Pro
Impact: Leadership, Brand Management & Creative Operations

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As Creative Services Manager, I provided hands-on leadership in creative direction, brand governance, and cross-functional collaboration across global teams.

• Directed a global design and content team of 5+, supporting multiple business units within a shared services model.

• Partnered with executives to develop scalable creative systems that unified visual identity and tone across 40+ global offices.

• Strengthened alignment between Marketing, Digital, and Product teams to ensure every creative output was strategy-driven and insight-informed.

• Implemented a Digital Asset Management (DAM) platform, increasing creative efficiency by 45% and ensuring global brand consistency.

• Led creative reviews and feedback loops that elevated design quality, storytelling, and campaign effectiveness.