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Generative Artificial Intelligence is the most disruptive creative tool since the desktop publishing revolution. It is not a threat to the Creative Director; it is an accelerant. However, the rapid adoption of tools like Midjourney, DALL-E, and ChatGPT has created a critical leadership gap. Executives are struggling to harness AI's power without introducing ethical risks, quality inconsistency, or legal liabilities. My approach is simple. AI must be used to augment human crea